Signage and Environments

“Empty Sky”, New Jersey 9/11 Memorial
Liberty State Park
Jersey City, New Jersey

We designed the inscriptions, planning the arrangement of the 814 names that were etched into marine grade stainless steel. The memorial was designed by Frederic Schwartz Architects.

AIA Merit Award
SEGD Global Honor Award

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NC State University
Raleigh, North Carolina

We worked with NC State University to develop communication and signage programs for the new James B. Hunt Jr. Library. 

Our work included the development of fundraising materials along with the design of commemorative publications, a visitors’ guide, interior textile patterns, and the building’s donor signage program.

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BlueBolt Networks
Durham, North Carolina

Design of a booth for the NeoCon World Trade Fair. We positioned BlueBolt, an online specifications tool for architects and designers, as a trusted colleague.

Our message was that with BlueBolt you can relax. This message extended to the design of the booth, where we offered complimentary backrubs and Starbucks teas.

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Signage, wayfinding, and environmental design program for the annual TEDMED conferences for the medical and healthcare communities.

We've worked with the TEDMED team for a number of years, developing engaging communication and environmental design programs.

Every year they tell us that that year's conference was amazing and the best yet — but next year we'll have to do some thing completely different and much, much better.

We love them for that.

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Museum of the
Moving Image
Astoria, New York

Comprehensive building signage program and visual design of  “Behind the Screen,” a permanent exhibit tracing the stories behind the creation and production of films and television programs. 

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PS/IS 276
Battery Park City School
New York, New York

We worked with Dattner Architects and the New York City School Construction Authority to develop an interpretive signage program showcasing the green and sustainable aspects of this landmark high-rise school.

We worked with the architects and educators to develop a series of surface mounted and in-wall illuminated vitrines, written and designed to various age appropriate levels.

This prototype program is slated to be incorporated within all new New York City school construction.

Staten Island Ferry Terminal
New York, New York

Alexander Isley Inc. was charged with creating a signage program for this lower Manhattan transportation hub, designed by Frederic Schwartz Architects.

We created 12-foot-tall illuminated letters (designed to withstand hurricane-force winds), and developed an interior graphics program that incorporates directional signage, retail signage, and excerpts from a poem by Edna St. Vincent Millay (“We were very tired, we were very merry — We had gone back and forth all night on the ferry”).

We believe poetry and architecture go very well together.

As part of the program we created a series of short films for the exterior of the building that were displayed over the ferry slips.

Rock and Roll Hall of Fame and Museum
Cleveland, Ohio

We worked with Pei, Cobb, Freed and Partners to establish the architectural signage and wayfinding program for this iconic structure.

It was an interesting assignment: When you think about it, Rock and Roll is about doing your own thing, going against the system, and not listening to The Man.

Architectural wayfinding programs are all about telling people what to do, where to go, and how to act.

Our challenge was to resolve these two disparate ideas while working within the architects' distinctive Modernist vocabulary.

(To be honest, the best part of the job was listening to I.M. Pei explain to us why Jimi Hendrix was important to him.)

We collaborated with the noted environmental graphic design specialists Calori & Vanden-Eynden Ltd. to create and implement the program.

Amsterdam Tulip Museum and Gift Shop
Amsterdam, Netherlands

We were approached by the Amsterdam Tulip Museum, who asked if we could help improve their overall visitor experience. The museum contains a series of exhibit spaces along with a street-level gift store. 

As part of our work we reconfigured the exhibit spaces, wrote and designed a narrative text panel system to help guide museum visitors, created a video viewing room, and designed a new flexible gallery space that can be used for rotating exhibitions. We also opened up the gift shop, making it more welcoming, and providing more opportunities for merchandising. 

The exhibit and retail programs were developed in association with Amsterdam-based contractors Klusbedrijf Rovers and the talented Dutch designer Frank van der Horst.

Maritime Aquarium
at Norwalk
Norwalk, Connecticut

The exhibition “Adventure Under the Sea with SpongeBob SquarePants” showcases the real undersea creatures that inspired the SpongeBob cartoon characters. (Starfish really are kind of dumb, and squids are sort of Pecksniffian.)

We established designs for both permanent and updatable signage, consulted on colors and displays, and provided a comprehensive visual approach for the exhibit, collaborating with our longtime colleague aquarium Exhibit Director Judith Bacal.

The oversized exhibit lettering was made out of synthetic sponges. That was our most favorite part.

Kirshenbaum Bond
& Partners
New York, New York

We developed the lobby design for this noted advertising agency, working with longtime collaborators Asfour-Guzy Architects who designed the office. We designed custom furniture, the signage program, a gallery space, and wall structures for the reception area. 

We've always wanted to do a stone welcome mat, and they went for it.

We love people who go for it.

National Design Museum, Smithsonian Institution
New York, New York

Design of the visual elements for “Packaging the New,” an exhibit surveying 50 years of American industrial and packaging design. 

Our responsibilities included the creation of interior and exterior signage as well as the design of publications and posters promoting the exhibit. The exhibition designer was the inspiring Constantin Boym.

Federal Design Achievement Award

United States Information Agency
US Pavilion, Expo ’98
Lisbon, Portugal

Development of a graphic sensibility for a series of exhibits showcasing the work of the Woods Hole Oceanographic Institute and the US Navy.

All pavilions within that year's Expo were to be based on underwater themes, so we made the logo and key exhibit elements out of kelp.