Helping an independent school convey its mission

Durham Academy
Durham, NC

Durham Academy is an independent pre-K through 12th grade school in North Carolina. We’ve worked with them on a variety of initiatives over the years, from the design of their logo to development of fundraising materials and even the layout of a basketball court.

In every case they’ve encouraged us to try unusual approaches to demonstrate how the school is unique and imaginative. That way of thinking is quite rare within the world of independent schools, and we admire them for not being afraid to show how they are different. 

The “BIG” brochure is an oversized fundraising piece where the pop-up letters represent three new buildings to be funded. Turning each page is an adventure, and the narrative is short, sweet, and compelling. This was created to be a magic document, using the wizardry of communication design to compel donors to write big checks. (That last sentence: Just kidding. But the school did hit their fundraising goal well ahead of schedule.)

Services Provided: 

  • Brand Strategy
  • Creative Direction
  • Identity Design
  • Naming
  • Editorial and Writing
  • Print Communication
  • Video Production
  • Signage