A product specification system for architects and designers

BlueBolt Networks
Durham, NC

BlueBolt Studio is a software tool developed to help architects and interior designers review, specify, and order surface materials and fabrics. We were given the charge to introduce this new product to a skeptical and savvy audience. 

Our involvement included outlining a marketing strategy, establishing a brand personality, naming the products, and creating sales and promotional materials. We developed BlueBolt’s logo, advertising, packaging, sales pieces, and announcements. 

We produced a trade show presence that featured a tea bar and a massage station, with all elements designed using the client’s software. (We’ve all been to horrible trade events, and it was gratifying to see how far a little tea and a backrub will go toward engendering goodwill. And orders.)

Services Provided: 

  • Brand Strategy
  • Communication Planning
  • Creative Direction
  • Identity Design
  • Naming
  • Editorial and Writing
  • Illustration
  • Print Communication
  • Online Communication
  • Advertising
  • Exhibit Design
  • Package Design