Employee benefits program enrollment system. We took a sprawling and confusing assemblage of materials that had been developed over several years and reinvisioned how they would be presented to the users.
We organized, simplified, rewrote, and clarified the messages, streamlining the application process. The results were dramatically enhanced adoption rates, increased efficiency, and a conveyance of the idea that the program was organized, useful, and important.
Financial services thought leadership program. We developed a comprehensive suite of publications, each addressing a pressing issue within the financial services sector.
Promotional campaign for Centura, a leading premium quality printing paper.
Many such promotions feature exquisite photography and lavish printing, and the ones we created were no exception.
For this first piece we presented a collection of our favorite quotations concerning beauty and design, produced in a lavishly printed portfolio.
A lot of paper promotions are a bit boring to read (if one bothers to read them at all), so for this next set we decided to just make stuff up.
The series includes elaborate over-the-top parodies of real estate catalogs, college recruitment booklets, and travel brochures — the typical uses for such papers.
We did our best to make them hyperbolic, but it was sobering to see how plausible they actually ended up being.
100th anniversary commemorative book. This was a thrilling assignment, where we had unfettered access to Texaco's subterranean climate controlled Bond villain-worthy archival bunker, filled with thousands of pristine artifacts chronicling the history of this legendary American brand.
Over the course of several years we designed a series of publications for this leading organization devoted to communication professionals, whose mission is to provide guidance and support throughout every stage of their members' careers.
Annual report series for the world's oldest and largest cancer research and treatment center.
Annual report series.
Licensing programs for Discovery Channel School and Animal Planet.
Our responsibilities included the establishment of the visual and editorial approaches for the licensing programs along with the development of brand style guides — the "rules and tools" that enable associates and licensees to implement the programs across a grand scale.
Identity and marketing materials for a luxury residential development on New York City's Roosevelt Island.
Capabilities overview and annual report program for the country's first digital advertising and communication agencies.
Creation of a series of annual review publications.
Over the course of several years we developed the design of "twx," the publication for Time Warner employees.