Durham, North Carolina
Durham Academy is an independent pre-K through 12th grade school in North Carolina. They asked us to create for them a new viewbook that would not be like everyone else’s — sort of an un-viewbook.
We decided to come at it in a unusual way, creating a small-sized perfect bound book, filled with a collection of observations from people who care about the school: students, alums, parents, faculty, administrators. This collection of quotes (each one set in a different typeface), when taken as a whole, provides a rich overview of the voices and passions and interests that form the fabric of the school. It’s an engaging piece and difficult to put down, and when you get through it you come away with a very good idea of what the school's about. And chances are you’ll want to be a part of it.
For those of you who might wonder, we decided on 83 items to feature simply because we are big fans of oddly specific numbers.