Scholastic Toys
New York, New York

We developed the concept for and wrote this short promotional video for sales and marketing use, featuring kids spelling out the letters S-C-H-O-L-A-S-T-I-C in an interesting way. At the time this was produced, Scholastic Toys had no products to feature, so we developed another way of conveying the energy and excitement of the line. As part of the program, we developed the tag line “Toys Almost as Smart as Kids,” which was used in stores and in advertising.