A|X Armani Exchange
New York, New York
We were
approached by the advertising agency Weiss, Whitten, Carroll,
Stagliano to create packaging and merchandising materials for
a new line of stores for Giorgio Armani. Our responsibilities
included the development of boxes, shopping bags, tags, in-store
signage, and a logo for Armani Jeans. The program was implemented
in a nationwide rollout and was featured in Time magazine in
their “Best of the Year” issue. Collection, Smithsonian
Institution.
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