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A|X Armani Exchange
New York, New York

We were approached by the advertising agency Weiss, Whitten, Carroll, Stagliano to create packaging and merchandising materials for a new line of stores for Giorgio Armani. Our responsibilities included the development of boxes, shopping bags, tags, in-store signage, and a logo for Armani Jeans. The program was implemented in a nationwide rollout and was featured in Time magazine in their “Best of the Year” issue. Collection, Smithsonian Institution.

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