Weight Watchers
New York, New York
The challenge with our redesign of Weight Watchers was to take an already successful publication with enviably hefty circulation numbers (one of the few!) and update the cover approach to increase visual impact as a way of further increasing sales.
Our approach involved getting the models to interact more with the cover lines and to simplify the appearance of the logo and type for added impact.
As part of the program we developed a new look for the Weight Watchers cookbook line.
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