Save the Music Foundation
New York, New York

The Save the Music Foundation is a national organization that provides musical instruments to urban public schools, with the knowledge that kids who perform music do better in school and have higher confidence and self-esteem. On the occasion of the foundation’s 10th anniversary, we designed a new visual identity. The wordmark was developed to incorporate a trumpet (a key element of the previous logo), providing a refined, evolutionary approach to the identity. The initiative is sponsored in part by VH1.