J&B
Scotch
Schieffelin & Somerset
New York, New York
Holiday promotion for J&B, wherein if you took your packages
to a participating New York City bar they would be wrapped for
free (using our custom-designed wrapping paper). To kick off
the initiative, we had a “wrap off” press event in
Columbus Circle, pitting the best gift wrappers from Macy’s
and Saks against one another. Holiday stylings from a group of
real rappers completed the festive scene.
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