J&B
Scotch
Schieffelin & Somerset
New York, New York
Holiday promotion for J&B, wherein if you took
your packages to a participating New York City bar they would be
wrapped for
free (using our custom-designed wrapping paper). To kick off
the initiative, we had a “wrap off” press event
in Columbus Circle, pitting the best gift wrappers from Macy’s
and Saks against one another. Holiday stylings from a group
of real rappers completed the festive scene.
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