Stora
Enso USA
Stamford, Connecticut
We worked to develop a communications strategy
and created pieces targeted to designers and end users in industries
that require high-end
papers. Our series of brochures promoting Centura, Stora Enso’s
line of premium printing papers, emphasizes Centura’s position
as “better than best”—it’s the highest quality
available, and our work takes a humorous approach to demonstrate
this. For the travel industry, we conceived, wrote, and designed
an over-the-top parody of a tour brochure, featuring a rainforest
hot tub, life-sized miniature golf, and an Eiffel Tower roller coaster.
For the college and university market, we produced a catalog for “Centura
University,” featuring beachfront tiki huts and actual scratch-and-sniff
classrooms. (Don’t ask.)
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