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The Spence School
New York, New York

As part of our process in refining the identity and developing communication materials for Spence, an independent educational institution, we conducted a series of research and briefing sessions with all stakeholder groups—students, faculty, administration, alumni, and board members—in order to get better knowledge of the school’s history, mission, and needs. We prepared a strategic plan and then developed designs to reflect the culture, standards, diversity, and excitement of the school, including a viewbook.

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