Stone
Barns Center for Food and Agriculture
Pocantico Hills, New York
We developed a comprehensive identity, architectural signage,
and communications program for Stone Barns Center for Food and
Agriculture, a working farm and educational and recreational
facility focusing on sustainable agriculture. The 80-acre compound
is part of the Rockefeller family estate. The communications
program includes an identity system; architectural, exhibit,
and vehicle signage; banners; invitations and announcements;
posters; apparel; seed packets (left); and brochures, newsletters, and
other marketing materials. Even the note cards (right) are sustainable:
They contain carrot or lettuce seeds—just plant them and
they grow.
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