The Spence
School
New York, New York
As part of our process in refining the identity
and developing communication materials for this noted independent
educational institution, we
conducted a series of research and briefing sessions with all stakeholder
groups— students, faculty, administration, alumni, and board
members—in order to get better knowledge of the school’s
history, mission, and needs. We prepared a strategic plan and then
developed designs to reflect the culture, standards, diversity,
and excitement of the school. Our involvement included the creation
of
a viewbook, curriculum and applications booklets, and note cards.
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