Mesa Grill
New York, New York
We created the graphic identity for chef Bobby
Flay’s influential
Mesa Grill. The logo is a visual representation of a flat-topped
mountain (or a table—take your pick) and the look and colors
continue throughout menus, a cookbook, and associated promotional
material. Our job was to reflect the bold spirit of the food, and
put forth an idea with a bit of attitude. The architects for the
restaurant were Pentagram.
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