BlueBolt
Networks
Durham, North Carolina
BlueBolt Studio™ is a software tool developed
to help architects and interior designers review, specify, and order
surface materials
and fabrics. We were given the charge to introduce this new product
to a skeptical and savvy audience. Our involvement included outlining
a marketing strategy, establishing a brand personality, naming the
products, and creating sales and promotional materials. We developed
BlueBolt’s logo, advertising, packaging, sales pieces, and
announcements. We also created a trade show booth with a tea bar
and a massage station—you could sip tea or get a 10-minute
back rub while you watched a demo on a laptop. The booth was a huge
hit and so was the product. Coincidence?
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