A|X Armani
Exchange
New York, New York
Behold the packaging and in-store merchandising
system we developed for A|X Armani Exchange. The boxes feature
die-cut holes that reflect
the industrial look of the stores and the shopping bags are sewn
along the bottom in the style of fertilizer sacks. (We take our
inspirations wherever we can get them.) The packaging was featured
in Time magazine’s “Best
of the Year” issue and received the Best Category Award for
packaging in I.D. magazine’s Annual Design Review. It was selected
for the permanent collection of the Cooper-Hewitt, National Design
Museum, Smithsonian Institution.
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