Elizabeth
Arden Spas
Stamford, Connecticut
We were instrumental in the launch of match,
a new line of hair-care products. Our process included preparing
a market gap analysis, competitive
audit, and positioning plan. We compiled a strategic brief, brand
personality document, and launch plan. We then named the line and
individual products; designed all packaging; wrote the descriptive
copy; and created promotional items, point-of-sale materials, posters,
and support literature. Our responsibilities also included developing
and naming mix, a companion line formulated for treated or colored
hair.
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