Animal
Planet
Bethesda, Maryland
When Discovery Communications wanted to create
a new line of Animal Planet products, they looked to us for help.
We established an editorial
and visual approach for the line, producing an innovative and award-winning
style guide that shows licensees not only how to implement the
program but also how to convey the brand’s spirit and sense of fun.
As part of our responsibilities in helping to launch the line, we
worked with Toys “R” Us, naming and developing packaging
for over 150 toys. Our contribution to the successful introduction
of the Animal Planet program was so valued that we were honored by
being named the Toys “R” Us Vendor of the Year.
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