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Stone Barns Center for Food and Agriculture
Pocantico Hills, New York

We developed a comprehensive identity, architectural signage, and communications program for Stone Barns Center for Food and Agriculture, a working farm and educational and recreational facility focusing on sustainable agriculture. The 80-acre compound is part of the Rockefeller family estate. The communications program includes an identity system; architectural, exhibit, and vehicle signage; banners; invitations and announcements; posters; apparel; seed packets; and brochures, newsletters, and other marketing materials. Even the note cards are sustainable: They contain carrot or lettuce seeds—just plant them and they grow.

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