French Toast
School Uniforms
LT Apparel Group
New York, NY

We were chosen by LT Apparel Group to develop an overall advertising and marketing communications program for French Toast School Uniforms, a line of uniforms created for urban and inner-city public schools. The program included a print ad campaign, city bus ads, radio advertising, and merchandising and promotional materials. Our involvement also included copywriting and the development of a brand tagline.