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 Identity design

An Identity Is Not a Logo
Creating a solid brand identity consists of more than just plopping a logo on a product and calling it a day.

Designing a Personality
A logo is great only when the company it symbolizes is great.

Can a Company Be a Color?
A good nickname only works if someone else gives it to you.

Designing a Personality
Design can be a strategic tool, but it’s only part of the puzzle.


Professional Practice

To Spec or Not to Spec?

Typographic Design

Crunching Numbers
The result is a solution that is smarter, more efficient, and more legible and that serves a needed purpose. It is the definition of good design.

Editorial Design

Why Not Something Different?
With revenues down and the battle for attention and sales so vicious, it seems that no good deed goes uncopied.