For Immediate Release
Contact: Aline Hilford at (203) 544-9692, x15 or aline@alexanderisley.com

Alexander Isley Inc. Creates Package Design for “Starbucks Express”

Design firm Alexander Isley Inc. was chosen to design the packaging for a Starbucks limited-edition holiday promotion; the Starbucks Express, a steam locomotive.

Inspired by classic steam engine trains of the early 20th century the Starbucks Express sold at select Starbucks locations throughout the holiday season.

“The packaging design echoed the golden age of train travel, and included a modern type treatment on the back,” said Isley.

In addition to naming the product and designing the retro-style packaging, Alexander Isley Inc. created a collector’s edition poster discussing the history of railroading in America. Steve Forney created the illustrations; Tara Benyei was the senior designer; and the copy was written by Dave Goldenberg.

About Alexander Isley Inc.
Alexander Isley Inc. was founded in 1988 and has evolved into a nine-person graphic design consultancy with offices in New York City and Redding, CT. The firm enjoys an international reputation for its groundbreaking work in the areas of graphic and retail design.

Examples of Alexander Isley Inc.’s work are represented in the permanent collection of the Cooper-Hewitt Museum (the Smithsonian Institution’s national design museum) and the YCS Design Library in Japan. The firm’s work has also been exhibited at the Georges Pompidou Center in Paris and The New York Art Director’s Club. Designs Isley collaborated on while at M&Co. are in the permanent design collection of the Museum of Modern Art and the archives of the Library of Congress.

Back to Press Releases