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For Immediate Release
Contact: Aline Hilford at (203) 544-9692, x15 or aline@alexanderisley.com
NY and Connecticut Firm Featured in
“Identity Design that Works”
The work of design firm Alexander
Isley Inc. is featured in “Identity
Design that Works; Secrets for Successful Identity Design,’ a
book by Cheryl Dangel Cullen for Rockport Publishing. The book highlights
28 identities whose graphic programs set them apart.
The book explores
some of the best brand identities in the world, and Alexander Isley
Inc. is featured for an overall brand identity designed
and created for its client, BlueBolt Networks. BlueBolt Networks is
a business-to-business company that makes materials specification software
used by architects and interior designers. The product lets users compare,
specify and order materials online.
BlueBolt hired Alexander Isley Inc.
to update it‘s Identity and
develop a new product name, logo/mark, brochure, packaging, trade show
booth, trade advertising, and e-mail blasts.
“Identity Design that Works” explores many of the major theoretical
and cultural issues that have shaped good identity design and offers
an insider‘s look at the origins of some of the world’s
greatest identity designs—as well as how they interact and shape
our culture and our thinking.
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About
Alexander Isley Inc.
Alexander Isley Inc. was founded in 1988 and has evolved into a nine-person
graphic design consultancy with offices in New York City and Redding,
CT. The firm enjoys an international reputation for its groundbreaking
work
in the areas of graphic and retail design.
Examples of Alexander Isley Inc.’s work are represented
in the permanent collection of the Cooper-Hewitt Museum (the Smithsonian
Institution’s
national design museum) and the YCS Design Library in Japan. The firm’s
work has also been exhibited at the Georges Pompidou Center in Paris
and The New York Art Director’s Club. Designs Isley collaborated on
while at M&Co. are in the permanent design collection of the Museum
of Modern Art and the archives of the Library of Congress.
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