A product specification system for architects and designers
BlueBolt Studio is a software tool developed to help architects and interior designers review, specify, and order surface materials and fabrics. We were given the charge to introduce this new product to a skeptical and savvy audience.
Our involvement included outlining a marketing strategy, establishing a brand personality, naming the products, and creating sales and promotional materials. We developed BlueBolt’s logo, advertising, packaging, sales pieces, and announcements.
We produced a trade show presence that featured a tea bar and a massage station, with all elements designed using the client’s software. (We’ve all been to horrible trade events, and it was gratifying to see how far a little tea and a backrub will go toward engendering goodwill. And orders.)
Services Provided:
- Brand Strategy
- Communication Planning
- Creative Direction
- Identity Design
- Naming
- Editorial and Writing
- Illustration
- Print Communication
- Online Communication
- Advertising
- Exhibit Design
- Package Design
